SME needs good tools to overcome the “grow or die” situation many of them reaches a few years after start. This paper describes the strategy of two SMEs, based on a short case study, in the context of Osterwalders’ Business Model Canvas. The investigation try to map whether SMEs, such as the given case studies, actually follow or can utilize a pattern towards success in line with Osterwalders Business Map Canvas. , The work suggests that the Canvas is suitable for mapping purposes of current activities, but not suitable as a “paradigm” or framework to follow when outlining strategies for the future.