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Antecedences and Consequences of Customer Engagement in Online Brand Communities: Multi-national Perspective

Ali Abdallah Alalwan , Abdullah M. Baabdullah , Yogesh K. Dwivedi , Nripendra P. Rana , Rand H. Al-Dmour
International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.419-427, ⟨10.1007/978-3-030-64861-9_36⟩
Conference papers hal-03744787v1