%0 Conference Proceedings
%T Analysis on Agricultural E-Commerce Platform Construction in Developed Areas Based on Rural Residents’ Needs – Take the Case of Beijing
%+ Beijing University of Agriculture
%+ China Agricultural University (CAU)
%A Cao, Jian
%A Wang, Yubin
%< avec comité de lecture
%( IFIP Advances in Information and Communication Technology
%B 6th Computer and Computing Technologies in Agriculture (CCTA)
%C Zhangjiajie, China
%Y Daoliang Li
%Y Yingyi Chen
%I Springer
%3 Computer and Computing Technologies in Agriculture VI
%V AICT-393
%N Part II
%P 438-446
%8 2012-10-19
%D 2012
%R 10.1007/978-3-642-36137-1_51
%K E-Commerce Platform
%K Agricultural E-Commerce
%K Rural Residents’ Needs
%K Influence Factors
%Z Computer Science [cs]Conference papers
%X This paper takes Beijing as an instance, launches investigation and survey on 152 rural residents, and analyzes the real demands of rural residents in the progress of e-commerce implementation in developed areas to provide government with support for the further construction in the relevant aspect. 71.71% of rural residents have ever heard about this concept, but among all the interviewees, 24.34% of them don’t know what e-commerce is. There are 61.84% of rural residents who once conducted online shopping, but there are only 32.89% of rural residents having tried to sell or market their own agricultural products on the internet. Econometric model is used to find out the factors influencing rural residents to choose E-commerce. Rural residents with younger age are more willing to launch agricultural business through e-business, rural residents with higher annual income are more willing to attempt; and the ones with experiences of e-commerce online shopping are more willing to accept e-commerce of agricultural products. These suggestions are to provide with more trial opportunities and to provide rural residents with more training opportunities.
%G English
%Z TC 5
%Z WG 5.14
%2 https://inria.hal.science/hal-01348261/document
%2 https://inria.hal.science/hal-01348261/file/978-3-642-36137-1_51_Chapter.pdf
%L hal-01348261
%U https://inria.hal.science/hal-01348261
%~ IFIP
%~ IFIP-AICT
%~ IFIP-TC
%~ IFIP-TC5
%~ IFIP-WG5-14
%~ IFIP-CCTA
%~ IFIP-AICT-393